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Backoffice Features
Smooth, efficient operation and
administration are critical to a successful Consumer Affairs
department. With CRS approach to operating
and administering CRS.
Feature Overview
Printing/processing
responses
One of the most time consuming
tasks in any consumer affairs department is the production and
preparation of fulfillment items. CRS has many features to
make this process easier and faster:
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Use our one-step batch
printing process to print and/or process all out-going
correspondence - this includes letters, envelopes, labels,
checks, coupons, blind carbon copies, emails and pick lists. |
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Documents are sorted
for efficient forms handling and collating. Multiple printers,
paper bins and forms are supported. |
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Letters are grouped by
user for easy return to the representative, if needed. Letters
can also be completed with an automatic signature. |
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For complete
accounting control, print pre-numbered checks. |
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Find mistakes? Need to
reprint? Use the same program and reprint the entire batch,
selected forms or selected contacts. |
Setting up and
maintaining master tables
CRS has dozens of support tables that you'll use to specify
everything from Response Types to Paragraphs. Many of the tables tell
the system how to work under specific conditions and how the reports
are structured. Others contain the data that representatives use to
respond to consumers. These are fill-in-the-blank tables, no
programming required! Here are a few highlights:
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Representatives may enter
product, subject and location codes for each contact -- behind
the scenes is the structure that make this information usable.
For example, the product hierarchy consists of five levels with
UPC code at the most detailed level and business unit at the
highest level. Reports and queries can be performed at all the
levels and offer drill down opportunities. |
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Master letters consist
of collections of master paragraphs. Paragraphs may have
automatic inserts or variable inserts. An example of an
automatic insert is the customer's name. There is no need for
the representative to retype this information. |
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Over 50 automatic
inserts are available. An example of a variable insert is
"the pet's name". The system will prompt the
representative for "the pet's name" and it will be
inserted into the letter. |
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Information maintained
in the Parameter file controls a wide variety of system
functions including your company calendar (e.g. select 12 or 13
periods per year and the start and end dates for each) and field
validation rules. |
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The formatting and
destination of all forms are controlled in the support files.
Each printed form is tailored to your Installation using the
Form Setup file. You'll specify items like paper size, paper
bin, orientation, margins, font and line spacing. In the
Letterhead file you can control the queues, formatting, and
destination (printer, file, email). |
Setting up handling
rules
Throughout the system there are hundreds of opportunities to link
actions to other actions. These are designed to help you maintain the
integrity of the responses and the integrity of the data collected
through simple data entry programs. Here are just a few examples:
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Automatically respond
with the right letter, letterhead, literature, survey, etc.
based on the product and problem. |
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Automatically fill in
data based on state or zip code (e.g. plant, marketing region or
sales office). |
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Response codes let the
system verify fully that the contact is complete and prompt for
incomplete data. |
Realigning and
restructuring codes
Has your company ever reorganized product groups? Maybe every year?
Use the CRS realign utilities to make your database reflect
the current reporting structure including all historical contacts.
As your business grows and changes and over months and years of
system use, you may find you need to re-categorize or change coding
structure for expansion or ease of use. Use the utilities in CRS to
change the codes throughout your database. No problem.
Importing
normalization data
Many standard CRS reports generate normalized data by
comparing raw contact data to some form(s) of normalization data. This
normalization data can come from a variety of sources including
production, distribution, sales, Nielsen, IRI or other volume
measurements that are appropriate to your business. Using a flexible
loading process, normalization data is loaded by product, location or
product/location. The information is verified and converted for
use.
Archiving historical
contacts
With CRS you can store over a decade of detailed
contact data on-line. But, you may prefer to archive much of the older
data and simply store a summarized version for reporting purposes.
Maybe you leave contact details on certain issues for 5 years and
others for 2 years.
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