Wilke/Thornton's Consumer Relationship System^TM (CRS) is a full-featured consumer response handling system with robust workflow capabilities for processing consumer contacts, fulfilling responses, escalating issues, referencing knowledge bases, scripting embedded and Web surveys, managing promotion campaigns, entering orders, and reporting consumer response intelligence and insights.

CRS empowers you.  CRS provides contact centers with capabilities that enables frontline representatives to increase caller satisfaction and loyalty.  CRS helps you retain more customers.  More

CRS helps you care.  CRS enables representatives to listen to callers and record issues quickly and accurately, respond appropriately, and be your company's voice.  More

CRS gives you insight.  CRS enables representatives to capture consumers' responses to your products and services.  CRS reporting transforms the response into actionable insights that help improve your products and services.  More

Do more with less . . . with CRS.  CRS enables you to do more with less, deliver better customer care, and contribute more to your bottom line.  Representatives can handle more inquiries more efficiently and more effectively.  CRS reporting quantifies gains, enabling optimal performance.  More

Six Ways CRS Can Help You. . . .  Over 25 years of implementing best practices has taught Wilke/Thornton how to deliver innovative solutions that meet your needs. Each day thousands of Consumer Affairs agents use CRS to strengthen relationships with consumers.  Six ways CRS can help you too include:  More

Select from the features and presentation topics at left to learn more about how CRS can benefit your Consumer Affairs contact center!

CRS Knowledgebase Module enables Consumer Affairs departments to easily create multi-media repositories of product and service information to enable customer care representatives to find the answers to consumers' questions quickly.

CRS Knowledgebase users navigate their product and service information repository via a table of contents, hyperlinks on content pages, and a powerful search engine. CRS users also may go directly to the needed information based on the specific issue of the consumer's request they are handling.  More
 

Presentations:

CRS CRS-OD (.mht)
e-Consumer Affairs (.ppt)